Village Retail Social Media & Digital Strategy Manager

Remote
Full Time
Experienced


Village Retail Social Media & Digital Strategy Manager

The Social Media & Digital Strategy Manager is an exciting opportunity to lead social media & digital strategy functions for the company. Reporting to the Chief Operating Officer, the role will be remote with occasional onsite meetings and corporate events. The ideal candidate will be extremely motivated, capable and looking to utilize existing sales and marketing experience while learning new skills and progressing their career aspirations.

Village Retail  (“VR”) is a rapidly growing retail company. 

This is a fantastic opportunity for you as a social media & digital manager looking to utilize your extensive skills, be in control of many aspects of marketing for a growing company and have the chance to advance your career. 

Primary Job Responsibilities

Social Media & Digital Strategy Enablement:

  • Works with leadership to build a social media & digital marketing strategy.

  • Plan, create and execute database marketing, email, social media (FB/TW/IG/etc.) outreach to influence sales cycle

  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

  • Collaborate with internal teams to create landing pages and optimize user experience.

  • Redesign and maintain the company’s various social media channels.

Corporate Website:

  • Manage and expand the company's website ongoing with fresh, compelling content.

  • Build focused SEO/SEM efforts to improve company visibility.

  • Measure and report performance of all website traffic and assesses against goals (ROI and KPIs).

Content:

  • Maintain content release calendar.

  • Design and create new content including case studies, visual charts, performance updates, white papers and press releases.

  • Creates and updates sales materials including presentation decks, RFP responses.

Marketing Technology Expertise:

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

  • Knowledge of Hubspot, SalesLoft and WordPress required.

  • Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) required.

  • Video creation and editing capabilities are a huge plus.

  • Working knowledge of HTML, CSS, and JavaScript development and constraints a plus.

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Working knowledge of ad serving tools

  • Experience in setting up and optimizing PPC campaigns on all major search engines

Qualifications for Social Media Manager

  • 3-5 years of social media management experience
  • Bachelor and/ or Masters degree in business, marketing, journalism, public relations or related field
  • Professional certification in Google Analytics strongly preferred
  • Proficient using multi-social posting programs such as Hootsuite and HubSpot
  • Strong computer skills using Microsoft Office and Adobe Suites
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once

Additional Education, Experience and Skills

  • Proven working experience in digital marketing, particularly within the retail, e-commerce industry 

  • Leverage technology to maximize effectiveness.

  • Knowledge of Adobe Illustrator, Photoshop, Canva and some design background

  • Create and maintain internal departmental relationships.

  • Manage processes.

  • Perform market research and statistical analysis.

  • Develop budgets.

  • Travel within the United States, 5-10%, annually.

Additional Details

Pay rate: $25, per hour
Hours per week: 40 hours, per week
Pay frequency: Bi-monthly
Work Shift: Full Time
Work needed: Monday - Friday (9am - 5pm), Some Weekends and Holidays
Location: Remote - 80% In-person - 20% Meetings, events and content shoots.
 

 

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