Branding and Design Digital Associate

Brand and Design Digital Associate

Our Village United (OVU) is a non-profit organization that concentrates on creating economic opportunities for small and medium-sized businesses in the Atlanta area through its philanthropic and entrepreneurial programs. 

OVU is seeking a Brand and Design associate who is creative, and enthusiastic, and works to support the communication of the organization’s initiatives. The individual will be responsible for a wide range of communication functions that will enhance the organization’s brand and maintain a great rapport with the community, industry stakeholders, and businesses.

Key Responsibilities  

The Brand and Design associate drives awareness, acquisition, and retention. The Brand and Design associate delivers this through the launch of multifunctional go-to brand marketing strategies for the promotion of the brand/business within the market. In this position, oversees the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand interaction to encourage increased purchase.

The Brand and Design associates leads the development and refinement of the brand’s messages and creative designs to attract potential consumers. He also leads go-to-market planning and drives cross-functional collaboration within the business. This role also leads consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with external business partners, enabling strong, collaborative working relationships.

Duties

• Strategy: plays a leading role in establishing the business’s brand-building strategies across all channels. Develops weekly/monthly/annual brand marketing strategies and monitors the performance of those strategies to make necessary updates and improvements. Creates messaging strategies for key segments.
• Analytics: manages and maintains program-specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments. Manages the forecast and revenue delivery for the business’s product through monitoring performance and availing transparent weekly/monthly/annual reporting to relevant stakeholders on the performance of brand marketing program initiatives, their progress, and results. This is for the formulation of new brand strategies, improvement of existing brand strategies, and the capitalization of the brand on any emergent opportunities.
• Collaboration: highly collaborative and partners with other departments to create brand demand and marketing plans. Works with external consumer insight organizations in identifying suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market in terms of acquisition and retention. The Brand and Design Manager also partners with key marketing department teams in the development and management of consumer and potential consumer messaging.
• Knowledge/Creativity: keep up with and understand industry best practices and emerging strategies that will keep the brand marketing up to date and ensure the business a competitive edge in brand awareness, consumer acquisition, and retention. Develop new creative, innovative, and out-of-the-box approaches in applying the business’s messages.
• Creates, manages, and produces beautiful and innovation digital design solutions for a variety of uses: websites, product graphics, email templates, social media graphics, brand campaigns, and photography.
• Running company social media advertising campaigns.
• Formulating high-quality novel written and visual content for each social media campaign.
• Manage and develop social media calendar and content 
• Building a social media presence by maintaining a solid online presence across all platforms
• Monitoring the company's brand on social media.
• Building brand awareness by engaging relevant influencers and the community 
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments on each of our accounts.
• Overseeing customer service provided via social media.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Coaching employees company-wide on content creation best practices.

Job Requirements

• Bachelor’s Degree in related fields or 5-7 years of experience in design and social media management.
• Portray an ability to enable data-driven decisions and show deep interest and comfort working with ROI and metric-driven models
• Possess superior communication skills and must display comfort interacting with senior executives and external business partners
• Experience in demand generation marketing tactics and strategies in addition to having experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, and so forth
• Project management experience.
• Good leadership skills.
• Highly Organized.
• Multi-tasker.
• Good time management.
• Proficiency in various marketing and communication software.
• Expert interpersonal skills.
• Risk or Budget management experience.
• Team- oriented 

Additional Details

Pay rate:
$50,000- $55,000 annually
Hours per week:
40 hours, per week
Work needed:
Monday - Friday
Weekends and Holidays (if a holiday fundraising event is happening)
The job requires travel.

Location:
Hybrid: Atlanta, GA